5 Steps to Brand & Align Your Professional Digital Footprint

Many organizations are exploring the uses of social media to connect with their customers in new and more personal ways. These opportunities also extend to individuals seeking thought leader, entrepreneur or simply tech-savvy status. This is especially important for those who work in the digital communications field, but also for leadership looking to take a more proactive role in brand interaction. A great example in the higher education community is University of Cincinnati’s President Santa J. Ono.

While his background is in medicine, Ono is regarded as a social media trailblazer for making himself completely accessible to UC stakeholders. He actively tweets, posts and engages with students, parents, faculty, staff, alumni and fans. His success on social media demonstrates the power of digital platforms to foster strong and lasting connections with your community.

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Digital Storytelling Best Practices

Kaplan-YouTube-success-stories

Kaplan Higher Education shares student motivation and success with YouTube videos.

Today, there is a lot of hype in the communications community around the concept of storytelling as well as the importance of leveraging digital platforms to engage users. Combining these trends, we’re seeing more and more organizations incorporate forms of digital storytelling in social media campaigns as well as larger web strategies. Given my background in higher education, I recently partnered with a fellow DePaul Grad student (s/o to Kelsey Peters) to explore how colleges and universities are using digital storytelling to talk about college experience, success and affordability.

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