I develop and implement creative communications strategies to strengthen the connection between a business and its various stakeholders. I ask questions and pull in needed resources to brainstorm communication solutions that make an impression and produce action.

As senior external communications specialist for Follett Corporation, my primary responsibilities include:

Content Strategy

• Develop cross-channel internal and external communication plans in accordance with business brand and objectives
• Identify story opportunities and collaborate with subject matter experts at all levels to produce clear, compelling content
• Partner closely with sales and marketing teams to ensure brand consistency across external touch points

Media Relations

• Media lead for company and its network of more than 1,200 local campus stores: Follett in the News
• Writing and editing press releases and external articles to promote company mission and reputation: Follett Media Center

Social Media Management

• Develop and monitor social media strategies for enterprise channels: Follett Facebook, Follett Twitter, Follett Linkedin, Follett Higher Education Group Twitter, Follett Higher Education Group LinkedIn