Starbucks’ online newsroom delivers engaging story packages that include photos, videos and downloads.

As I close the book on my Public Relations Writing course, I wanted to take a moment to share my key takeaways with my fellow communicators. To put it simply, our job is to create and deliver newsworthy content. While messaging and audiences will vary from role to role, all communications professionals must know how to craft a newsworthy story and how to effectively deliver stories to target audiences. Let’s take a closer look at what this means.

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