2015 Adobe MAX Recap – Part 2

Adobe MAX stage

Allow me to set the scene with the Adobe MAX stage that was always adorned with art from many creatives.

In my last post recapping the 2015 Adobe Max Conference, I provided personal reflection prompts to encourage exploring your creativity goals and hang ups. While I found these sessions and the resulting guidance to be extremely valuable, the Adobe MAX Conference wasn’t all creative soul searching. Let’s shift to brass tacks with some concrete professional recommendations around storytelling.

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Attention! Sacrificing Quality for Quantity

Let’s turn a critical eye on one of the most celebrated benefits of technology – its support of multitasking. At home and work, we leverage technology to simultaneously cross items off the ever-growing “To Do” list. The multitasking high has left me restless.

I can no longer stick to task A, I must also be working on task B and watching email. Honestly, focusing all efforts on a single task would make me feel inefficient and lazy. But it may have the opposite results.

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