Know Better, Book Better and Go Make a Difference

Again, I return from a long blog hiatus, and I’m proud to say that I have officially completed my graduate degree. Now I’m happy to share some of the work that’s kept me busy these past few months. For my last class, I stepped into the shoes of a corporate communications leader. From financial communications to corporate social responsibility (CSR), corporate governance and issues management, we covered a lot of ground.

Given the broad applicability of these lessons, we began each class discussing the latest business news and also took turns posting more in-depth analyses to the DePaul Corp Comm Class Blog. I’ve included my analysis regarding TripAdvisor’s announcement of a new booking policy and education portal below. I believe their policy approach and launch communications hold valuable lessons for those involved in CSR strategy and communications planning.

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Blog Wrangling

I initially created the Tuesdays with Media blog for my New Media Studies Proseminar class. Bringing the assignment full circle, the professor asked that I explore the evolution of the blog and its future by crafting editorial guidelines.  I won’t bore you with the details that span from revision process to hyperlink policy, but I will take this opportunity to encourage other bloggers to perform this exercise.

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