Again, I return from a long blog hiatus, and I’m proud to say that I have officially completed my graduate degree. Now I’m happy to share some of the work that’s kept me busy these past few months. For my last class, I stepped into the shoes of a corporate communications leader. From financial communications to corporate social responsibility (CSR), corporate governance and issues management, we covered a lot of ground.
Given the broad applicability of these lessons, we began each class discussing the latest business news and also took turns posting more in-depth analyses to the DePaul Corp Comm Class Blog. I’ve included my analysis regarding TripAdvisor’s announcement of a new booking policy and education portal below. I believe their policy approach and launch communications hold valuable lessons for those involved in CSR strategy and communications planning.
Many organizations are exploring the uses of social media to connect with their customers in new and more personal ways. These opportunities also extend to individuals seeking thought leader, entrepreneur or simply tech-savvy status. This is especially important for those who work in the digital communications field, but also for leadership looking to take a more proactive role in brand interaction. A great example in the higher education community is University of Cincinnati’s President Santa J. Ono.
While his background is in medicine, Ono is regarded as a social media trailblazer for making himself completely accessible to UC stakeholders. He actively tweets, posts and engages with students, parents, faculty, staff, alumni and fans. His success on social media demonstrates the power of digital platforms to foster strong and lasting connections with your community.
Allow me to set the scene with the Adobe MAX stage that was always adorned with art from many creatives.
In my last post recapping the 2015 Adobe Max Conference, I provided personal reflection prompts to encourage exploring your creativity goals and hang ups. While I found these sessions and the resulting guidance to be extremely valuable, the Adobe MAX Conference wasn’t all creative soul searching. Let’s shift to brass tacks with some concrete professional recommendations around storytelling.
Chicago’s PRSA Young Professionals Network hosts panel on multimedia content.
Last week, I attended a panel presentation put on by Chicago’s PRSA (Public Relations Society of America) Young Professionals Network. The panel’s title, “Storytelling through Multimedia Content,” immediately caught my attention. Whether you’re agency or in-house, all public relations and communications professionals share the expectation to deliver fresh and relevant multimedia content to engage consumers in new ways. To get diverse perspective on the matter, PRSA consulted four Chicago professionals: Sarah Gitersonke, executive producer at AKA Media Inc.; Prash Sabharwal, digital manager at Golin; Lisa Trafficanta, vice president at Res Publica Group; and Geoffrey Frankel, senior vice president at Edelman.
Roberto Morales’ digital story “Dónde estas…” shows the deep impact of a miscarriage on young parents.
Continuing my exploration of digital storytelling, the medium’s cost-effective production and strong potential for engaging audiences makes it an ideal tool for non-profit groups. Digital storytelling for social change focuses on raising the voices of subordinate groups who are directly affected by social issues but seldom heard in public deliberation. The two to four-minute video format – composed of primarily voice over and still images – serves as a feasible platform for subordinate groups to speak beyond their immediate communities and to contribute to broader public debates by challenging commonsense understandings.
I initially created the Tuesdays with Media blog for my New Media Studies Proseminar class. Bringing the assignment full circle, the professor asked that I explore the evolution of the blog and its future by crafting editorial guidelines. I won’t bore you with the details that span from revision process to hyperlink policy, but I will take this opportunity to encourage other bloggers to perform this exercise.
As mentioned in my last post, I am examining an information ecology according to the process outlined in Bonnie Nardi and Vicki O’Day’s Information Ecologies. This required developing an ethnography-driven methodology that centralizes on interviews and observation. Beginning my study, I quickly learned that assumptions were limiting my understanding and approach.
Understanding how technology is used within an information ecology (or team dynamic) seems to be easier if you are an active member. I perform this process every day, and I’ve had these conversations with my coworkers. Unfortunately, my level of familiarity served as an immediate disadvantage.
Last week, I briefly referenced the book Information Ecologies by Bonnie Nardi and Vicki O’Day in relation to analyzing social media platforms. This time let’s take a broader look at how to effectively examine the use of technology to incite positive change.
Do you think that the new instant messenger program at work is more distracting than beneficial? Does your team need new software to drive better business results? Are you unsure about speaking up? Nardi and O’Day will boost your confidence.
I recently started reading Bonnie Nardi and Vicki O’Day’s Information Ecologies, which promotes active analysis to ensure the right technology is used in the right way to drive values and results. As noted in the headline of this blog, I am trying to apply this thinking to my every day use of technology at work, home and everywhere in between.
Rather than simply adopting to keep pace or just because, mindful consumers must first consider the purpose and potential repercussions.My last couple posts have discussed brand success on social sites like Facebook, Instagram and Pinterest. Leading with tips for user engagement on a scattered selection of social sites now feels like I started the story in the middle.
Instagram recently unveiled a sample sponsor post on its blog to prepare its users for what’s to come. This news comes about one month after Pinterest revealed promoted pins on their blog. I can’t help but note how the visual-based platforms took strikingly similar approaches to breaking the big ‘business model’ news.
Both blog posts reference: Continue reading